7 Questions
You Should Ask Today
- Do your numbers match what your agency reports?
- Is your agency policing trademark violators?
- Is your agency using attribution with all paid media channels?
- Is A/B testing a continual process?
- Is your agency able to tell you which channels and search terms are delivering the greatest ROI?
- Is your agency able to capture more than 10 touchpoints for each transaction?
- Has your agency explained to you the difference between ‘last click’ and ‘full funnel’ measurement?
