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(Penguin/Portfolio) This business marketing book prescribes six valuable steps you shouldn’t miss...and it reads like a thriller.
One part Tom Peters, one part Malcolm Gladwell, and one part
Charles Kuralt, and you’ve got the picture of Hughes’ writing style.
Hughes documents how he transformed an infant brand
with buzz marketing, which led to a $300 million sale of that brand!
Not only does Hughes lay out the six
secrets to buzz marketing, via "hands-on", "ass-on-the-line"
experience -- he dissects inside stories of how iconic brands also broke out with buzz.
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MIRP - The Measurement of Buzz
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Free download of chapter 13
"Push the Six Buttons of Buzz"
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Introduction to Buzz Marketing from "Buzzmarketing"
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"Buzzmarketing"
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You’ll discover how a lie enabled Apple to air its famous "1984" TV commercial which Apple’s board of directors never intended to air. You’ll discover how an anomaly in Anderson, Indiana gave birth to Miller Lite and the entire light beer category. You’ll discover how small companies like Totally Awesome Computers are using the same buzz approach to break out in a fiercely competitive computer industry.
"I’ve practiced both conventional marketing and
buzz marketing and the difference is amazing," said Hughes. "Most marketing
pundits view buzz as random happenstance, but this book lays out a deliberate structure
which can be followed by big brands and small start-ups alike."
America spends more money on marketing ($234 billion) every
year than Mexico’s entire GDP. Most of these marketing dollars are wasted and
under-leveraged.
Inkwell Management literary agent, Mathew Guma, indicated
"in this economy, there’s a real need for a ground-breaking book like this.
Companies are demanding better results and greater impact for their marketing money...and
this book is just the prescription for today’s impact driven economy."
If you’re one of the 25 million small business owners,
or one of the 150,000 marketing professionals in America’s 10,000 publicly traded
companies...you may be interested in leveraging your marketing dollars by 3-10X.
Are you ready for this fast-paced, inside story of break-away
growth? Are you ready for the six, proven secrets of buzz marketing?
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