Hughes grew eBay’s Half.com from zero to 8 million online customers as its VP of Marketing in less than three years. Half.com was sold to eBay for over $300 million six months after launch.
He has spent close to $100 million online ad dollars, and has a wealth of creative and quantitative experience in consumer marketing from PepsiCo’s Pizza Hut Division; Pep Boys, the automotive aftermarket retailer; and American Mobile Satellite (now XM Satellite Radio).
Hughes is the son of a Pulitzer Prize winning journalist, is author of the book Buzzmarketing, and holds his MBA from Columbia Business School in Marketing & International Business, and also serves as CEO of C3 Metrics.
Vanessa has managed online media budgets > $18 million per year for publicly traded brands specializing in cost-efficient customer acquisition.
Dubbed an industry expert on direct marketing by Yahoo!, Vanessa has a unique sense for media optimization plus creative that works.
Vanessa is an accomplished online marketer with expertise in optimization, ECPA, and new customer acquisition.
As the manager of all online advertising for a NASDAQ traded direct response brand, she helped grow the site from 450,000 unique visitors/month to more than 10 million/month.
She has been nominated as a ‘Rising Star’ in MediaWeek magazine.
Travis has driven Paid Search with an eight figure annual search budget for a nationally acclaimed car insurance brand.
In previous capacities, he has worked on accounts ranging from IBM, to Stanford University, to hyper-growth online brands like PhotoWorks.
His expertise in eliminating waste and scaling revenue drivers has increased ROI in Paid Search by 98%, and enabled 2.7X revenue growth in Affiliate channels.
Godbout is a member of the Yahoo Search Advisory Council and his track record of helping companies focus, grow, and profit is unparalleled.
Greenfield’s history of technology and marketing initiatives has served blue-chip clients including: GlaxoSmithKline (NYSE: GSK), Kimberly-Clark (NYSE: KMB), Sony BMG, Black & Decker (NYSE: SWK), Forest Labs (NYSE: FRX), Plum Creek (NYSE: PCL) and more.
Greenfield led the development of Branded Content as publisher of Branded Entertainment Monthly, a joint effort with VNU Media detailing industry statistics, gaps, and trends. He’s been a featured speaker at The Next Big Idea, and a news source in: The New York Times, The Wall Street Journal, ABC, CBS, CNET, and Investor’s Business Daily.
Greenfield began his career building a 75-person multi-million dollar practice featured in Chapter 5 of ‘Buzzmarketing, and currently serves as COO of C3 Metrics.