Page 155 of the Book, Buzzmarketing – Do you know the story?

So what’s the big story on page 155 of the Buzzmarketing book?

It’s the story of how tie-dye came to be in America.

While walking his Bernese Mountain Dog at Swarthmore College, author of the book Buzzmarketing got to know Don Price and his Alaskan Malamute named Bucky.

Upon learning about the book, between sniffs and squirrel chases, Don told the most fascinating story which became Chapter 12, beginning on page 155 of Buzzmarketing.

The story?

How Price left a cushy corner office job (because he wasn’t allowed to think for himself) to run a tiny, little brand called Rit dye.

There were problems.  Price was running a brand that had declining market share, a fierce competitor, negative trends, and he had no marketing or advertising dollars.  None.

But bad as it may have seemed, Don was able to run Rit dye as he saw fit, and surprised all of America.

This story beginning on page 155 is about ingenuity, buzzmarketing, and good old fashioned American perseverance.

Don Price was the man who created tie-dye, and this is the story of how it came to be.

The story begins on page 155 of the book Buzzmarketing. 

All done with no marketing dollars…lots of Buzz.

Outside of page 155 in the book, you’ll discover more stories about how and why certain brands got buzz and took off…despite all odds.

• Miller Lite when no other light beer took hold
• Apple’s Mac when Apple’s Lisa failed miserably
• Why Mustang sold 2X as many cars as Camaro with 1⁄2 the marketing budget
• How Pepsi gained 27 percentage points of market share against Coke after experts couldn’t figure it out
• And Hughes’ own story of literally putting a brand on the map

If you’re curious about how stuff happens, what gets people talking, and why people talk, you might like this book.

Begin on page 155, or even jump to page 223 for the book’s parting, inspirational words.