Scoring 40% Better than Coca-Cola CMO Sergio Zyman
If you’re looking for a breakout marketing speaker with a $300 million dollar track record…Mark Hughes might be the marketing speaker for you.
Some call him the $300 million dollar man, but Time magazine calls him the marketer behind “one of the greatest publicity coups in history.”
He took an infant brand and literally put it on the map like no other by convincing the 350 person town of Halfway, Oregon to rename itself to Half.com, Oregon.
The payoff? eBay bought Half.com merely six months later for $300 million dollars.
A Marketing Speaker Should Have A Track Record of 8 Million Customers
Hughes’s specialty as a marketing speaker is word-of-mouth and buzz marketing (desired by many, but grasped by few) accumulating 8 million customers in less than 3 years at Half.com.
A Marketing Speaker Should Have A Top Ten Business Book
The London School of Economics calls his book Buzzmarketing (Penguin/Portfolio) “worth its weight in marketing gold.” His book has received praised from business moguls like these: the former Chief Marketing Officer of Pepsi-Cola, the former editor of The Wall Street Journal, the co-founder of Ben & Jerry’s Ice Cream, and Steve Forbes of Forbes magazine. A who’s who of accolades rarely found for a marketing speaker.
The Financial Times of London called Hughes’ book one of the Best Business Books of the Year along with Freakonomics. Fast Company proclaimed his book one of “The Ten Best Business Reads of the year” in its first year of publishing. Ask yourself which other marketing speaker has their book published in 11 different languages including: Chinese, Japanese, Portuguese, English, Spanish, and Hebrew.
In a time of marketing turmoil, Mark Hughes sheds light on word-of mouth and buzz marketing in an informative, easy-to-follow manner…but most importantly with energy like you’ve never seen before. As a former radio talk show host, this marketing speaker combines the energy from talk radio with the practical six secrets of buzz marketing which he himself used to rack up Half.com’s $300 million dollar sale.
A Marketing Speaker Should Have Energy You Can Drink And A Resume Like This
He informs and entertains with an energy you can almost drink. Your attendees can use practical concepts the very next day at work. His speaking agent is the former agent for author and marketing speaker Malcolm Gladwell…and Hughes’ speaking scores show it (40% better than Sergio Zyman, the former CMO of Coca-Cola).
Hughes’ career track spans blue-chip companies from PepsiCo’s Pizza Hut Division (NYSE: YUM), to Pep Boys (NYSE: PBY), to American Mobile Satellite (morphed to XM Satellite Radio – NASDAQ: XMSR), and of course eBay’s Half.com (NASDAQ: EBAY). Hughes’ MBA is from one of the Top Ten Rated institutions: Columbia Business School.
Creating buzz, and word-of-mouth is today’s marketing currency of the most successful companies and executives.
Are you ready for Mark to shake up your organization?
Contact Tom Neilssen at BrightSightGroup, 609-924-3060
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