If you add the numbers your agency reports from the different advertising sources (search, display, email, affiliate, organic), and the numbers exceed the actual revenue and conversions, then you have a problem.
When you sum your respective channels plus organic, they should equal your total from the confirmation page. Yes, the sum of all your online channels plus organic should equal 100% from your confirmation page. If it doesn’t, your agency is using outdated Last Click measurement and multiple channels could be claiming credit for the same transaction.
Buzzmarketing utilizes the industry’s most advanced tool to prevent over-counting and most importantly, capture actual revenue drivers vs. last place ads.
The fastest way to reduce cost is to eliminate trademark violators increasing your media costs.
Buzzmarketing has a team of specialists policing trademark violations on a daily basis.
With our client’s permission, Buzzmarketing works to resolve trademark issues without the need of costly litigation or utilizing the services of outside counsel.
Results: branded paid search costs reduced by 64%.
They should be: with all paid media channels.
Most of today’s Internet measurement systems give 100% transaction credit to the very last clicked or last viewed ad before an online transaction. Last click = massive waste. Most CEO’s are looking for you to correct massive waste. If four Internet ads contribute to a transaction, today’s outdated systems allocate entire credit to the fourth, last ad–ignoring the first three, which actually drove the revenue. And, if someone received an offline direct mail offer, this could be tracked as a fifth ad.
Utilizing our robust attribution tool, all paid media channels can be tracked.
Results: One client increased bottom-line profit by $5 million.
It should be. We continually test advertising copy, colors, images, and new creative…but always allowing enough data to make statistically robust decisions before any change.
They should be.
If they’re not using an attribution solution which captures your entire sales funnel (including ad views), then your agency can’t tell you which partners and search terms originate, assist, and close revenue; and will not know which media sources are delivering the greatest ROI.
They should be, as research has shown that the majority of Internet transactions involve greater than 10 touchpoints.
Unfortunately, if you’re using one of the popular tracking solutions, your agency is limited to only ten touchpoints. These solutions can only store ten events, thereby keeping the most recent ten ad views or clicks, and deleting every prior media partner and search term which started your revenue sales funnel.
Without data on what started the revenue funnel…you destroy the very information revealing what’s truly driving revenue.
Our solution allows looking past the ’10 touchpoint’ limit and capturing an unlimited number of touchpoints.
They should…if not, learn for yourself and contact us.
Media Attribution