Great Writer, Some Say Soft on Science, But This is one of the Business Marketing Books Well Worth the Read. One of the must-have business marketing books on your shelf…read the research from Duncan Watts as well. Broken-windows study is classic. A fantastic writer.
Why We Buy
One of the Top Shopping Anthropology/ Business Marketing Books on Earth Consumer Anthropology at its best. Not one of your typical business marketing books, but an amazing trip into the psyche of retail and consumer buying behavior. Great writer, great book.
Tested Advertising Methods
56 years of Results and Tests – Essential Business Marketing Books Pay attention to this treasure-trove of research. It may not be a business thriller, but the nuggets in this book are worth their weight in gold. Discover how subtle changes can make a 300% difference in pay-back on your marketing. A must-have handbook.
22 Immutable Laws of Branding
The Bible of Branding Which Anyone Can Understand- One of Your Must Have Business Marketing Books Only 22 laws: a simple way to understand the hows and whys of branding. Another one of the essential business marketing books. Great for those launching a new product or reinventing themselves.
Financial Times of London dubs as one of the “Best Business Reads of the Year” along with Freakonomics.
All five are well worth the read if you’re at all interested in business marketing books.